Brand Manager - Fresh Business Meat

The purpose of this role is to ensure :

Design the strategy and make the brand plan for Fresh business.

Monitor strategy implementation and execution by the front line Sales team.

Strategic initiatives in terms of extension to the existing products - end to end coordination from identification to launch of new products.

Strategy Building 

Existing product 

Develop brand plan for fiscal year encompassing: strategy, target audience, tools and activities, sales & promotional budget, promotional materials, communication strategy & key message; propose price correction if required; propose market share and sales target. Maintain records - Brand Dossier/ Brand Development Register 

New Products Ideation/ Identification: 

Evaluate business opportunities of given segment through market study (market size, growth, source of business, gaps, pricing, competitor activities, key promotion channels); conceptualize product launch strategy in terms of positioning and communication strategy, pricing/target audience, start up locations, promoting teams, marketing activities, expense budget, targets (sales, % market share). Maintain records - Brand Dossier/ Brand Development Register 

Execution of Marketing Strategy - Communication materials etc. 

Prepare POS and Communication materials - Strategy book, Visual aid, leaflets, booklets, reprints, Merchandising tools, presentations. Ensure timely delivery of same to the front line Sales team. 

Execution of Marketing Strategy 

Conducting periodic surveys to get the pulse of the market, collate information and provide critical inputs from Marketing and Branding side to improve product segmentation, creating new segment and be a First move in the segment based on market requirement. 

Reviews, assessment and backend 

Weekly analysis of sales data (Sales, market share, % growth), Sales vs Spend analysis, Stock, product availability analysis, Activity implementation and efficacy analysis Field work (min 3 days a week)- record observation, feedback. BASED ON ABOVE - Revise action and marketing plans, coordinate execution of pending points, make changes in communication strategy 

Team development 

Goal setting, periodic performance review, mentoring/coaching team member; closely work and follow up with HR on new recruitments and internal talent development; provide training to team member on new processes when required, maximize retention and performance of team members

1. Salary - USD _____ net per month.
2. Excellent knowledge in French, Swahili.
3. Working knowledge of English.
4. Ready to stay at Farm on a single status.